What is SEO and How it Works?

The term SEO stands for Search Engine Optimization. It’s a module of Digital Marketing. SEO is done for a website, in order to gain traffic and to rank better in the organic search results of search engines. SEO has lot of advantages, especially if you have a business online then SEO can yield a good profit to your business. Most companies that have done SEO for their websites have really seen a substantial amount of growth in their revenues.


SEO is of two types, white hat and black hat. White hat SEO is the process of optimizing websites as per the guidelines of search engines, whereas in black hat SEO, no rules of search engines are followed. Everything will be manipulated in order to achieve rank.

Search Engine Optimization can be divided into two categories; On-page and Off-page. In On-page optimization changes are made on the webpage. On-page optimization includes various things, it needs high attention.

Following are some On-page optimization factors of SEO:

You can get a quick SEO report by performing complete website analysis by Make For Sure in order to get an idea about the statistics on domain, crawling, head elements, content and much more.

Title tag: Title tag is a place where the title of webpage is written. The content that is written in this tag will be displayed in SERP of search engines.

Meta tags: These are important tags for SEO-friendly webpage. Meta tags include various things, however most important Meta tags are Meta keywords & Meta description.

Header tags: Header tags of webpage includes the heading of content that is written on webpage. H1, H2, H3, etc. are some important header tags.

High Quality Content: The body part of webpage includes various things such as text, images, videos, etc. All these things come under content. However, most bloggers and eminent SEO analysts consider content as text.

Alt tags: Images have become an essential stuff into a webpage and alt tags are the alternative objects of them. It tells the search engines what the image is about.