How to Find Useful Long-Tail Keywords using Quora
Current SEO requires confronting customers at the point of their needs.
Okay, your webpage is ranking at the top of the SERP – but is that good enough? I mean, what’s the use of having huge traffic when nobody’s sticking around – or converting? Isn’t a page ranking at #1 position in SERP supposed to offer huge value rather than just increasing the Bounce Rate?
There’s always enormous competition with millions and millions of articles getting uploaded every month, most of which being written content. So, you’ve got to make sure you stand out with valuable piece of content in order to rank right at the top. Or else, you are going to sink in to the results-page with your ordinary content and hardly get noticed.
It’s either all, or nothing. There’s no other ways of perceiving it.
Learn SEO link building techniques that add great value to your website.
Head keywords versus Long-tail Keywords
Here, I am going to demonstrate, with live examples, the dissimilarities between head keywords and long-tail keywords.
Head keywords (for example, Piano lessons) if checked on Google AdWords Keyword Planner, have enormous search volume but are not exactly specifying the customers query. On the other hand, long-tail keywords (for example, best Piano lessons for beginners) are much more explanatory. Here we come to know that the user is a beginner and is searching for appropriate Piano lessons. Long-tail keywords have comparatively less search volume but will help you gain a better position in Google results, mainly because they have less competition.
But the traffic generated by long-tail keywords will be highly targeted and driven, as they have mentioned exactly what they are (beginners) and what they are looking for (appropriate Piano classes).
Another worthy reason for choosing long-tail keywords over head keywords is, long-tail keywords convert 2 times better than their relevant head keywords.
SEO competitors are increasingly making use of specialized keyword research tools. That’s why you need to accurately determine the keyword you need to target.
In this article, I will be demonstrating with live examples, the steps to generate long tail keywords from two unique keyword research tools – Quora and Google Trends.
Steps to do keywords research using Quora
Quora, being one of the world’s largest sites in terms of visitor volume, is the most popular Q&A site across the globe. Quora has millions of members and you’ll be able to find relevant answers no matter what your query is. This makes Quora great for keyword research. In the following section, I’ll be explaining how to use it for that purpose.
You need to first register yourself on Quora (its free) in order to be able to enjoy its full benefits. Once you log into your account, one of the foremost things you’ll find is a section called Top Stories For You. In there, will be the questions and answers of your interests generated automatically following your account settings and preferences.
When you click on a specific query, details like the numbers of views it has generated and when was it last asked will be displayed. Another important thing you’ll notice is a column called Related Questions on the right.
The Related Questions section contains a list of that are a treasure of keywords. Most people hardly notice this section, but if you’re clever enough, you can generate a good list of keyphrases from this category alone.
In order to find out how to turn questions from Quora into money-making keywords, let’s get deeper into Quora keyword research.
1. Consider questions as keywords: How important do you think questions are to Search Engines? You might never have thought about it much, but the truth is, questions are the actual keywords.
It might come as a surprise to you, as most the keywords in Search Engines do not end with question marks. Below is a list of keywords as an example, that are broadly used in Google queries.
From the outside, these keywords don’t seem like questions. You can’t really gather much from these search terms, besides making several assumptions:
• The users are looking to buy travel bags
• They want to know the latest information on travel bags
• They want to know what travel bags suits them the most
And the list of assumptions can go on forever! How to zero in on a specific keyphrase?
You need to understand the intend behind any keyword so as to get some perception into what a search query actually signifies.
And that’s where Quora comes into picture. Using the same keywords mentioned above as an example, let us determine a few questions relevant to them using Quora.
And this is how Quora helps you in generating questions from search terms or head keywords. These questions are asked by real people with real intentions, hence they’ve got huge potential.
The key to SEO success, in modern times, centers on customer optimization – which means, making your content relevant, timely, unique and useful to a targeted group of users. It has got nothing to do with just trying to rank a webpage for a particular set of keywords.
2. Reverse-engineer questions to find relevant keywords:
Why is reverse engineering required in the context of search engine optimization? It involves leveraging questions and using them to generate variations for the targeted keyword. It will also help you decide a useful title from keyword questions. Here’s how you can do it:
Step 1: Enter the relevant keyword in Quora. As an example, let’s type the term “healthy eating” in the search box and press Enter. The following are the results that were populated.
Step 2: Using these results, you can create relevant keywords for content and titles. For example, the question “What are some healthy eating tips?” can be converted into these titles for your content:
• 5 Most Common Heathy Eating Tips
• 8 Healthy Eating Tips - British Nutrition
• Easy Tips for Planning a Healthy Diet
Step 3: To get the most out of organic traffic and positioning, you need to use the Quora question for finding long-tail keyphrases for your content – Select one of the questions from Quora (for example, “What are some healthy eating habits?”) and paste it into Google AdWords Keyword Planner and click Get Ideas option. Below are some relevant keywords for our question:
You can find more like these as you scroll down. Some of them are:
• Tips for good healthy eating habits
• Food habits for good health
• How to develop healthy eating habits
Employing these keywords, you can develop a keyword-rich content and title for your article.
Here are some examples:
• Benefitting Tips for Good Healthy Eating Habits
• 11 Food Habits for Good Health
• How to Develop Healthy Eating Habits? 5 Simple Tasks You Can Do
You have to avoid over-optimizing your article
In order to prevent over-optimizing your article by stuffing exact match keyphrases, you should make use of LSI or Latent Semantic Indexing. It simply refers to synonyms of the keyphrases. The use of keyword synonyms will ensure that your content feels natural and also help Google in clearly understanding the customers you’re looking to target. It also guards you against getting penalized for over optimizing the content with keywords stuffing.
How to find LSI keywords? It’s simple
Just enter the same Quora keyword or question into the Google search box and hit Enter. Scroll to the bottom of the results page to find related searches. It looks something like this:
And this is how you employ Quora to determine irresistible long-tail keywords for your title and content. Go ahead and generate some keywords that have great value.