How to Deal with the Google Panda Update in 2016?

Find what actually does a Google Panda update do to your site. How to escape from getting affected by the Google's Panda update that has begun to roll out? Steps to perform on your site in order to boost search engine rankings and prevent getting hit by the Panda bite.

 

The Latest Google Panda Update


The Google Panda update 2016:

The Panda update is the search engine filter for Google introduced early in the year 2011. The Google Panda algorithm’s purpose is to halt the progression of low quality websites from climbing their way into the top of Google’s Search Engine Results Page (SERP). The Google Panda is updated on a timely basis, usually once a year. When this update happens, the sites that have low quality may get hit and the sites that were affected previously may escape, that is if they have made necessary changes.


The Google Panda update 2015 (Google Panda 4.2) began rolling out around July 18, 2015, and it still continues to roll out. Originally when Google released the news that Panda 4.2 will be pushed out around the ides of July 2015, there was a lot of speculation in the SEO industry regarding what’s new in Panda 4.2 as compared to others. Here, we give clarifications to some of the most frequently asked questions related to Google Panda update 4.2.


What all pages from my website may get affected when Panda 4.2 rolls out?

According to Google, Panda is a site – wide stroke. However, all pages from a website might not get affected at the same time and same way. A few pages can feel the affect more than others. For instance, a page affected with the latest Google Panda update but has other page level signals positive will not find a significant drop in SERP rankings. But on the other hand, a site that has less page level positive aspects will get a more significant drop in SERP rankings.


How can I know if my site has evaded getting hit by Panda?

If your website has already been affected by Google Panda update 2015, you will most likely have to wait for another few months until the roll out is completed. After that, you will have to again wait for the latest Google Panda update, which will commence somewhere in the beginning of the second half of 2016. The preeminent way to find out if you have successfully evaded from getting hit by this roll out is by analysing your Analytics, organic traffic and looking for any major differences.


How to escape getting hit by Google Panda update 2015?

Many of you might be wondering how to be sure to prevent getting affected by Panda update 4.2. This page is focussed on giving the best possible tips for preparing your site in order to escape getting hit by this update. Over the recent couple of months, the Google Panda algorithm has improved the SERP rankings for most of the high quality websites. So if you are the owner of a high quality site, then you probably have nothing to be concerned about. On the contrary, if you feel your website is of low quality or it has been previously affected by Panda, this information will help you greatly to make the essential tweaks and enhancements.


You will have to make your website a high quality one in order to successfully escape getting hit by Google Panda update 2015. And here’s how you can do just that. Below are some points that can be used to enhance the quality of your website.


Steps to positively influence the quality of your website:

Make the information posted in your article trustworthy: The main objective of Panda update is to present the users the sites that have good and reliable information. Ensure that the info is written by a professional who has good knowledge about the topic.


Avoid duplicate content: The page on your website must have purely original content. There should be no two article that have similar content even with slight changes in keywords. Always provide original content, statistics, research and analysis. For example, posting content on same topic using keyword variations and synonyms is considered is a duplicate / plagiarised content itself.


Ensure that your site has no grammatical, visual or factual errors in it: Errors like these will make your website look unprofessional from the first glance itself. Make sure to proof – read your articles multiple times before presenting it online. This will play a vital role in escaping getting impacted by Google Panda update 2015.


Focus on impressing readers rather than search engines alone: Write content that is focussed on genuine interest of the users. Don’t just focus on writing content that might help rank well in search engines. Focus on how to impress your site readers and search engines will automatically get impressed.


Make your page more valuable than other sites in the league: Try to provide more valuable information and build a brand value in comparison with other sites in the SERP results. Give search engines a reason to put your page on top of your competitors.


Produce great content for your website: Writing great and quality content for your webpage helps hugely in escalating to the top of search engine’s result page. This is truly a great way in building trust of both Search engines and users alike. Learn some of the best techniques of writing great content for your website.


Limit the number of ads and other distractions: You need to keep the number of ads and other less relevant distractions to a minimum on your webpage. More of these will make your page look less professional.


Keep the site information transparent: Provide information about your product or service that users will love, and not complain about. Provide comprehensive details about the product / topic and show both sides of the presented information.


Conclusion:

If you think your site has been hit by Google Panda update, you need to closely follow the list of information provided in the above section. You need to focus primarily on producing high quality content rather than over optimizing your page with respect to Google or any other search engines. Working on your sites with respective to these points will not only help prevent getting impacted by Google Panda algorithm, but also assist in improving your rankings on search engines.