Guide to Google Featured Snippets
What are Featured Snippets?
Featured Snippet is also called as Rich Answer or Direct Answer. When a keyword is entered into Google's search box it provides with an instant summary of an answer you are looking for. The summary includes a short answer, title of that particular webpage and also the URL of that page. refer the figure as shown below.
Google started showing these featured snippets from the year 2014. And importantly you don't have to rank on first page, if your content to be shown as featured snippet. Google can consider your site for featured snippet even if you rank on 3rd of 4th page.
How Featured Snippets Benefits You?
Traffic Increases: When users get direct & instant answers for their queries, they will like it and it will increase the traffic.
Beats Competition: If your site gives a featured snippet in Google Search Results for a query then it means that you'd beat the competition.
Increases CTR: Click Through Rate increases steeply.
Branding: When you come on top for certain query, more people will come to know about your site. If this happens then direct traffic to your site will increase, which is highly advantageous.
Save Spending on Adwords: Featured snippet will also reduces the amount you spend on Adwords. Because without doing any paid campaigning activities you are coming on top.
DA & PA Increases: Getting a site for featured snippet indicates that Google has chosen your page over other results as the most useful one. This will ultimately increases the Domain Authority (DA) & Page Authority (PA) of a website.
Tips to get your Site on Featured Snippets:
Content should be more specific, detailed and provides direct answer to the targeted query or keyword.
Many a times a direct Question & Answer format is preferable.
Pages / Sites having High Domain authority and Page Authority are most likely to be on featured snippets.
Answers can be either in paragraph (having simple English with direct solution) or can be in point-wise (with bullets, Steps etc.) i.e. lists and Tables.
Content Pattern: As per the observation, in most of the cases featured snippets appears in explaining the procedure for using the software. This is most commonly either in paragraph, step-wise (steps in Step 1, Step 2, etc. or bullet formats).
Make sure that you are using structured data markup language.
Keywords must be present in header (h2, h3, h4, etc.).
The content you want to appear in the Featured Snippet (the answer to the query) should be placed in a P tag directly below the header. The answer should be between 54–58 words long in simple words.
For question based keywords (how to, steps to, etc.) it is preferable to add the answer to the query in "Step 1," "Step 2," "Step 3," etc. (can use ul, li, ol) after the subheading in h2 Tag.
For shorter, less question-orientated keywords that display a Featured Snippet, it's much likely that Google will pull through a paragraph of text as opposed to a step-by-step. It is preferable to add the answer to the query in a paragraph, after the subheading in H2 Tag).
Google tends to prefer 'answers' that begin logically as an answer would.
Some important points on content pattern & tags:
1. Important tags - (Title, H1 & H2)
2.Keyword or its close variation should be in either of the above tags (Title, H1 / H2)
3.Content should be simple and up to the point explained in detail
4.Heading above steps should be in (H2) tags
5.These headings can be question (How To) format with exact or variation of the keyword
6.Soon after the question, 2-line direct answer in P tags