How to Write Great Content for your Website?
Writing for the internet is a completely different story altogether in comparison with writing newspapers, printed ads, etc. Know simple, powerful and vital measures to build a great content for your webpage and how to gain the best of attention from both – your targeted users and search engines. Following are 8 pro tips to write a great content for your webpage.
Writing Great Content is a Blend of Art and Skill:
The course of writing great text for a website content requires a perfect blend of art and skill, nothing of which is impossible to achieve for any person. Skill is the ability to think creatively and produce a brilliant and new. Art is to manifest and apply the skill in a lucrative way to yield a perfect content. A content online, unlike a printed copy, needs a charm to attract users at an instant. This is because, with literally millions of other choices at fingertips, internet users generally prefer to brush through content quickly to find results that are more attracting. To make them not to bounce away from your page, you’ve got to give them what they want to see – and quick.
An organisation that performs evidence based research on users’ experience online, determined in a recent analysis that an average person will not stay on a page for more than ten to fifteen seconds before leaving it. Some other researchers have said that the number could be much less – around five seconds or so. Nonetheless, the conclusion is, these isn’t a lot of time for you to make an impact and grab the users’ attention.
So, here’s exactly what it does take to build the content for your professional website so that users actually stay on your page to read what you have in store, and perhaps help you make maximum conversions from your potential customers. Following are some guidelines for developing web content that persuades.
Always Create Original and Relevant Content:
At the most basic level, the content you write must be original (and not copied). A duplicate or plagiarized content will attract penalties from Google, which will in turn send your site to the bottom level, or even worse.
Content relevancy: When a person types in a query in to a search engine’s search box, he expects the search engine to display results that are significant and appropriate to his query. So when he clicks on a page to view its contents and if he finds out that the page is showing something irrelevant to his topic, or if the content there is outdated, he will quickly bounce back to SERP from your website to find other results. This will not only take away users’ trust on you, but it will also increase the bounce rate of your site.
Know your target audience:
When you begin to write a content, what do you picture in your mind? Do you depict a likely customer trying to read your text? If so, you are wrong. As I said earlier, a person has no time to go through your entire article and has millions of better choices at disposal.
So what is the right way to engage your audience of they don’t actually read your text? A webpage is just glanced and not read lucratively. So you better show him what you have got in store with you, and that better be big and bold! Place your most vital info such as the USPs right on top of your webpage. Remember, it a quick peak into your page and not an essay which has twists and turns at the end.
Also, you need to make yourself easier to be found on the search engine results page, and be distinctive from the crowd. Learn some of the latest SEO techniques for 2016 which you can apply on your page.
Keeping your content concise is mandatory:
As far are keeping your content concise goes, you always need to remember that if you don’t have anything important to say, then don’t say it all. Writing something that is not useful or is of less relevance just for the sake of increasing the length of your content is not a good idea. The users will get bored by this and you know what happens next.
Don’t float away from the topic:
Website visitors generally search for specific topic and tend to get annoyed if they are forced to scan through a lot of information to find a particular topic. If your content has a huge topic, consider splitting it into multiple sub-topics with headings. This will neatly categorize a broad content and help users find what they want. You can also add links to related topics within a content instead of putting it all in a single page. This will make your well-structured and will also allow search engines to crawl your site more effectively.
Better the grammar, professional the website:
Nothing can be more unprofessional than a website that has grammatical errors or spelling mistakes in it. Go through it thoroughly to ensure there are no spelling mistakes in it and the content is grammatically sound.
Write assertively and for your customers:
Make sure the user notices the command in your article. This will help users to gain confidence in you and your words.
Write for your customers: Although employing Latest SEO techniques is mandatory, and Google plays a key role in displaying your page in SERP, always remember that Google is not your customer. It is just a mediator that allows you to connect with your audiences. So make sure you do not over-optimise the page so much that it becomes visible to the users, which may look like an act of desperation.
Images speak a thousand words:
An article that has relevant images to complement its text, is way more appealing than the one without them. Images help users to understand better and also add a visual appeal to your webpage.
Formatting the text for your site:
Writing perfect content for your business might be a perplexing task. Simply following the information provided in this page will help you go a long way in improving the content of your website and achieving better SEO. Always remember, writing great content and obtaining quality links is a key of attaining maximum search engine optimisation.